Business Consulting &
Brand Development
Tasks
General Business Consulting
Comprehensive Brand Development
Focus Group Research
Company Naming & Brand Positioning
Visual Brand Identity Design & Launch
Print Collateral Design
Situation
Challenges
Solutions
Results
Christopher Balder wanted to grow his interior design business.
After 12 years working under a personal brand identity, Christoper’s business plateaued. To grow, additional people and new areas of design would be required.
Change
After 12 years, a new approach included a level of discomfort and came with risk.
No Marketing
The business solely relied on referrals and new projects from existing clients.
Objectivity
Christopher’s work and his impacts were more significant than what he saw. Lack of objectivity is a common challenge when a business includes an emotional investment.
Lack of Excitement
In general, Christopher had lost the excitement that for his work. The tools weren’t available to effectively take on new challenges.
Focus Group
Spin Digital Consulting facilitated a focus group that included Christoper’s previous clients, vendors, and piers in starting the branding process. This exercise produced objective information that was invaluable throughout the branding process.
Naming The Business
It was identified through the focus group that moving from a personal brand to a professional brand would help the business grow.
Visual Brand Identity
A visual brand identity would support the new business.
Basic Marketing Materials
For the launch of the new business, basic marketing materials were developed.
Name
The name “Derive Design” was selected out of a final list of eight options. Domain names (.com) were not available for any of the domain name options. To work around the .com domain name limitation, a top-level .design domain name was acquired.
Logo
The logo design incorporated elements of Derive Design’s process and personality. A custom typewriter font was designed for the logo.
Initial Marketing Materials
Spin Digital Consulting designed business cards, a printed flyer for an event sponsorship, and a portfolio website (since replaced) for the brand launch.
Growth
As of 2020, Derive Design has multiple interior designers. Two large areas of growth include hospitality and commercial design.
Situation
Christopher Balder wanted to grow his interior design business.
After 12 years working under a personal brand identity, Christoper’s business plateaued. To grow, additional people and new areas of design would be required.
Challenges
Change
After 12 years, a new approach included a level of discomfort and came with risk.
No Marketing
The business solely relied on referrals and new projects from existing clients.
Objectivity
Christopher’s work and his impacts were more significant than what he saw. Lack of objectivity is a common challenge when a business includes an emotional investment.
Lack of Excitement
In general, Christopher had lost the excitement that for his work. The tools weren’t available to effectively take on new challenges.
Solutions
Focus Group
Spin Digital Consulting facilitated a focus group that included Christoper’s previous clients, vendors, and piers in starting the branding process. This exercise produced objective information that was invaluable throughout the branding process.
Naming The Business
It was identified through the focus group that moving from a personal brand to a professional brand would help the business grow.
Visual Brand Identity
A visual brand identity would support the new business.
Basic Marketing Materials
For the launch of the new business, basic marketing materials were developed.
Results
Name
The name “Derive Design” was selected out of a final list of eight options. Domain names (.com) were not available for any of the domain name options. To work around the .com domain name limitation, a top-level .design domain name was acquired.
Logo
The logo design incorporated elements of Derive Design’s process and personality. A custom typewriter font was designed for the logo.
Initial Marketing Materials
Spin Digital Consulting designed business cards, a printed flyer for an event sponsorship, and a portfolio website (since replaced) for the brand launch.
Growth
As of 2020, Derive Design has multiple interior designers. Two large areas of growth include hospitality and commercial design.
