
Business Consulting &
Project Management
Increased Internal Collaboration Opportunities
Consulting Services
Work Performed
Internal understanding of each group's work and how it impacted other groups needed improved.
NOTE: Non-disclosure agreement limits the details available for this project.
Expedia’s internal divisions that makes up the overall tech stack do drastically different work. While they all do unique work, each division relies on the others, and what one division does directly impacts others.
Overall Understanding
Expedia’s multiple different divisions do very different work from each other. The various divisions don’t always understand what other divisions are doing or how their work impacts the tech stack.
Complex Content
Equal Representation Of Each Division
All of the division’s are equally important—representation of each division needed to be equal.
A Large Number of Stakeholders
Animated Overview Video
An animated overview of how multiple divisions of Expedia’s tech stack work through a booking lifespan was the most effective option.
Creative Concept
Animation
The final animation covered each of the tech stack divisions in 7:40. The runtime was reduced by over 5 minutes from the initial script proposed by Expedia. Reductions were made by transitioning the initial copy from written word to narration and visuals to tell the story.
Expedia distributed the piece internally as part of a campaign to pinpoint possibilities for efficiencies and new products or services.
Internal understanding of each group's work and how it impacted other groups needed improved.
NOTE: Non-disclosure agreement limits the details available for this project.
Expedia’s internal divisions that makes up the overall tech stack do drastically different work. While they all do unique work, each division relies on the others, and what one division does directly impacts others.
Overall Understanding
Expedia’s multiple different divisions do very different work from each other. The various divisions don’t always understand what other divisions are doing or how their work impacts the tech stack.
Complex Content
Equal Representation Of Each Division
All of the division’s are equally important—representation of each division needed to be equal.
A Large Number of Stakeholders
Animated Overview Video
An animated overview of how multiple divisions of Expedia’s tech stack work through a booking lifespan was the most effective option.
Creative Concept
Animation
The final animation covered each of the tech stack divisions in 7:40. The runtime was reduced by over 5 minutes from the initial script proposed by Expedia. Reductions were made by transitioning the initial copy from written word to narration and visuals to tell the story.
Expedia distributed the piece internally as part of a campaign to pinpoint possibilities for efficiencies and new products or services.