Pretty Parlor

Technology Consulting & Digital Marketing

Complete E-commerce Launch With Cloud Inventory Management

Consulting Services

General Business & Technology Consulting

Project Management

Digital Marketing

Work Performed

E-commerce Website Design & Development

Cloud Inventory Management System

Social Media Marketing

Sales Tax & Shipping Automation

Custom Gift Card Process Setup

Pretty Parlor was losing sales due to the lack of an online store.

At the start of 2020, Pretty Parlor was a brick-and-mortar retailer without an ecommerce store on their website. With government-mandated restrictions to slow the spread of COVID-19, an online store became key to surviving.

Short Timeline

Due to the pandemic, there was an urgency to launch ecommerce on the website to get sales coming in.

Managing Inventory In Two Locations

Having a retail location as well as an ecommerce website added complexities to inventory management.

Technically Outdated POS

The existing in-store point of sale system was not compatible with ecommerce or cloud inventory management.

Driving Sales

Online sales needed to get off to a quick start using a limited marketing budget. Pretty Parlor also needed to reach beyond its local customer base.

Expedited Development

Spin Digital Consulting integrated EooCommerce ecommerce functionality with the existing WordPress website. A staged development approach was used to launch core functionality followed by items such as gift cards and product search capabilities in secondary phases.

Cloud Inventory Management

To manage inventory between the retail location and website, a cloud inventory management system was integrated. One system ensures inventory synced in real-time.

Launched Square POS

Square was selected as the in-store point of sale solution due to its ease of use and ability to be the website’s payment gateway.

Drove Sales Through Instagram

WooCommerce was integrated with Instagram Business to create shoppable posts. This integration brought Instagram’s strengths, storytelling, and lifestyle right into Pretty Parlor’s buying process.

Expedited Development Timeline

Once the cloud inventory management system and in-store POS were selected, the timeline for integration to launch took three weeks.

Accurate Inventory

With over 3000 SKUs in the inventory, there has only been one online sale of an out-of-stock item.

Time Savings

Upgrades to the overall inventory management and sales process included automated pricetag printing with barcodes. In a typical week, this saves approximately 6 hours.

Online Store Traffic

In the first quarter (Q4 of 2020) Instagram shoppable posts account for 41% of the online store’s traffic.