Wezee’s Plumbing

Digital Marketing &
Technology Consulting

Complete Digital Marketing Transformation & Automation

Consulting Services

Business Consulting

Technology Consulting

Project Management

Work Performed

Website Design & Development

Google AdWord Campaigns

Automated 3rd Party Review Integration

Call Source Tracking

Live Chat Integration

Email Management

Wezee's Plumbing had difficulty getting internet marketing traction within the highly competitive plumbing market.

At the beginning of our business relationship in 2015, Wezees Plumbing wanted to grow their business. The focus of the growth was plumbing service calls in the greater Seattle area. Service calls were a departure from their current stronghold of new construction and remodel plumbing projects.

Outdated Website

Wezee’s website was technically outdated and didn’t have organic search engine visibility.

Limited Budget

The marketing budget Wezees had was less than the major spenders in the market.

Unrealistic Customer Expectations

Many of the inbound calls from potential customers didn’t have realistic expectations. The primary issue came from customers expecting an over-the-phone quote for plumbing services.

Limited Contact Options

The website’s primary call to action was telephone calls. Relying only on calls missed a big group of potential customer that preferred email and live chat.

New Website

Spin Digital Consulting launched a new website with current SEO best practices and mobile device compatibility.

Email & Live Chat

Barriers to email communications were removed by including a prominent email contact call to action that opened a contact form. Live chat was added that is active during regular business hours.

Google Adwords and Organic Search Engine Optimization

A targeted Google Adwords campaign was run. The campaign focused on lower competition and longtail keywords to maximize the budget. For long-term results, standard SEO best practices were integrated. Lead source tracking (phone, email, and text message) was set up to track leads and measure results.

Messaging Strategy

The messaging strategy was revised to focus on Wezees Plumbing’s stellar customer reviews. To best leverage Yelp, Facebook, and Google reviews, the website syncs reviews through an automated process.

Measure, Learn and Refine

The use of lead source tracking was a crucial element in the overall digital marketing. Measuring the source of qualified leads made it possible to refine the execution for the highest ROI. From 2015 to 2021, organic search engine optimization has continued to be the best-qualified lead generator.

Better Quality of Leads

With the new messaging strategy, the quality of incoming leads improved. Shoppers looking for the lowest price were replaced with customers that are looking for a quality experience.

Customers Spend More Time On the Website

On the new website, the average time spent on the site increased from :39 to 2:00. Mobile traffic also increased from 18% to 32%.

Customers Responded to New Messaging Strategy

The website’s highest number of leads came from the review page, and Yelp leads went from 18% to 32% in overall lead generation.

Wezee's Plumbing had difficulty getting internet marketing traction within the highly competitive plumbing market.

At the beginning of our business relationship in 2015, Wezees Plumbing wanted to grow their business. The focus of the growth was plumbing service calls in the greater Seattle area. Service calls were a departure from their current stronghold of new construction and remodel plumbing projects.

Outdated Website

Wezee’s website was technically outdated and didn’t have organic search engine visibility.

Limited Budget

The marketing budget Wezees had was less than the major spenders in the market.

Unrealistic Customer Expectations

Many of the inbound calls from potential customers didn’t have realistic expectations. The primary issue came from customers expecting an over-the-phone quote for plumbing services.

Limited Contact Options

The website’s primary call to action was telephone calls. Relying only on calls missed a big group of potential customer that preferred email and live chat.

New Website

Spin Digital Consulting launched a new website with current SEO best practices and mobile device compatibility.

Email & Live Chat

Barriers to email communications were removed by including a prominent email contact call to action that opened a contact form. Live chat was added that is active during regular business hours.

Google Adwords and Organic Search Engine Optimization

A targeted Google Adwords campaign was run. The campaign focused on lower competition and longtail keywords to maximize the budget. For long-term results, standard SEO best practices were integrated. Lead source tracking (phone, email, and text message) was set up to track leads and measure results.

Messaging Strategy

The messaging strategy was revised to focus on Wezees Plumbing’s stellar customer reviews. To best leverage Yelp, Facebook, and Google reviews, the website syncs reviews through an automated process.

Measure, Learn and Refine

The use of lead source tracking was a crucial element in the overall digital marketing. Measuring the source of qualified leads made it possible to refine the execution for the highest ROI. From 2015 to 2021, organic search engine optimization has continued to be the best-qualified lead generator.

Better Quality of Leads

With the new messaging strategy, the quality of incoming leads improved. Shoppers looking for the lowest price were replaced with customers that are looking for a quality experience.

Customers Spend More Time On the Website

On the new website, the average time spent on the site increased from :39 to 2:00. Mobile traffic also increased from 18% to 32%.

Customers Responded to New Messaging Strategy

The website’s highest number of leads came from the review page, and Yelp leads went from 18% to 32% in overall lead generation.

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Wezee’s Plumbing

Digital Marketing &Technology Consulting

Complete Digital Marketing Transformation & Automation

Consulting Services

Work Performed

Wezee's Plumbing had difficulty getting internet marketing traction within the highly competitive plumbing market.

Connect

Digital Marketing &
Technology Consulting